The Construct Validity of the Tripartite Classification of Attitudes

Richard P. Bagozzi, Alice M. Tybout, C. Samuel Craig, Brian Sternthal

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	88-95
Journal	Journal of Marketing Research
Volume	16
State	Published - Feb 1979

Cite this

@article{83fda77c53954812b5869593d368220f,

title = "The Construct Validity of the Tripartite Classification of Attitudes",

author = "Bagozzi, {Richard P.} and Tybout, {Alice M.} and Craig, {C. Samuel} and Brian Sternthal",

year = "1979",

month = feb,

language = "English",

volume = "16",

pages = "88--95",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}