| Original language | English |
|---|---|
| Title of host publication | The collected works of Philip Kotler |
| Editors | Duparcq |
| State | Published - 2011 |
The Converging of Disparate Fields
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research output: Chapter in Book/Report/Conference proceeding › Chapter
| Original language | English |
|---|---|
| Title of host publication | The collected works of Philip Kotler |
| Editors | Duparcq |
| State | Published - 2011 |