Abstract
Corporate identity - and success of the corporate brand - depend on smart product-brand management.
Original language | English (US) |
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Pages (from-to) | 6 |
Number of pages | 1 |
Journal | Marketing Management |
Volume | 10 |
Issue number | 1 |
State | Published - Mar 2001 |
ASJC Scopus subject areas
- Business and International Management
- Marketing