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The Core of Integration Is the Brand
Don E. Schultz
Integrated Marketing Communications
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peer-review
1
Scopus citations
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Keyphrases
Product Brand
100%
Brand Management
100%
Corporate Brand
100%
Corporate Success
100%
Smart Products
100%
Corporate Identity
100%
Economics, Econometrics and Finance
Brand Management
100%
Brand Architecture
100%
Corporate Identity
100%
Social Sciences
Smart Product
100%
Brand Management
100%
Corporate Identity
100%