The cost of love: Does fostering "brand love" trump a company's bottom line?

Don E. Schultz^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

ASJC Scopus subject areas

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title = "The cost of love: Does fostering {"}brand love{"} trump a company's bottom line?",

author = "Schultz, {Don E.}",

year = "2014",

month = sep,

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language = "English (US)",

volume = "26",

pages = "14--15",

journal = "Marketing Research",

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publisher = "American Marketing Association",

number = "5",

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