The cultural turn in international communication

Anandam Kavoori*, Kalyani Chadha

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

9 Scopus citations


This summative/programmatic essay outlines how the field of International Communication today is underpinned by a central concern with issues of culture. An epistemic model for how to understand this new use of culture is sketched, arguing that the term culture operationalizes issues of nationalism, modernism, capitalism, postmodernism and post colonialism. The relationship of this model for media forms such as television is then undertaken. Detailed End Notes engage with relevant literature from the field of International Communication.

Original languageEnglish (US)
Pages (from-to)336-346
Number of pages11
JournalJournal of Broadcasting and Electronic Media
Issue number2
StatePublished - Apr 2009
Externally publishedYes

ASJC Scopus subject areas

  • Communication


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