The danger of touting a product as “the best”

Jingjing Ma*, Neal J. Roese

*Corresponding author for this work

Research output: Contribution to journalComment/debatepeer-review

Original languageEnglish (US)
JournalHarvard business review
Issue numberOCT 2014
StatePublished - Oct 1 2014

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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