The danger of touting a product as “the best”

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Research output: Contribution to journal › Comment/debate › peer-review

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@article{ffd065da0b794d738890d8be9331e21b,

title = "The danger of touting a product as “the best”",

author = "Jingjing Ma and Roese, {Neal J.}",

year = "2014",

month = oct,

day = "1",

language = "English (US)",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "OCT 2014",

}

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AU - Roese, Neal J.

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SN - 0017-8012

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IS - OCT 2014

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