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The Dark Side of Long-Term Relationships in Marketing Services
Kent Grayson
*
, Tim Ambler
*
*
Corresponding author for this work
Research output
:
Contribution to journal
›
Article
›
peer-review
20
Scopus citations
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Keyphrases
Long-term Relationship
100%
Marketing Services
100%
Service Relationship
50%
Relational Factors
50%
Negative Impact
25%
Service Provider
25%
Service Use
25%
Positive Impact
25%
Negative Influence
25%
Advertising Agencies
25%
Mediating Role
25%
Relationship Marketing
25%
Client Trust
25%
Computer Science
Service Relationship
100%
Term Relationship
100%
Negative Impact
50%
Advertising Agency
50%
Service Provider
50%
Social Sciences
Marketing of Service
100%
Service Provider
25%
Marketing Theory
25%
Relationship Marketing
25%
Advertising Agency
25%
Economics, Econometrics and Finance
Marketing
100%
Relationship Marketing
25%
Marketing Theory
25%