The Development of a Digital Satisfaction Scale (DSS) and Index (DSI) to Evaluate Consumers’ Satisfaction with Their Online Experiences

Ashlee A Humphreys (Artist), Mathew S. Isaac (Artist)

Research output: Non-textual formDigital or Visual Products

Abstract

The Digital Satisfaction Index™ (DSI) is a quarterly global measure of consumer attitudes and perceptions of online marketing.

The DSI comes out of Intent Lab, a new research partnership between Performics and Northwestern University Medill School of Journalism, Media and Integrated Marketing.
Original languageEnglish (US)
StatePublished - 2016

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Consumer satisfaction
Consumer attitudes
Journalism
Online marketing
Consumer perceptions
Integrated marketing

Cite this

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