@inbook{7a80dac4f1dc4a9ab4edae9831b22757,
title = "The Differential Influence of Advice and Opinions on Word-of-Mouth Recipients{\textquoteright} Behavior",
abstract = "When engaging in word-of-mouth (WOM) communications, consumers generally share either opinions, whereby they merely communicate whether they like or dislike a product (e.g., “I like the product I just bought”), or advice, whereby they offer explicit recommendations as to how others should behave (e.g., “buy or do not buy this product”). Past research has not examined whether and when advice and opinions exert similar or differential influence for WOM recipients{\textquoteright} behavior. We fill this gap by proposing that advice can be more or less influential than opinions based on how diagnostic consumers assess the information to be (e.g., Ahluwalia 2002; Feldman and Lynch 1988).",
keywords = "Customer Relationship Management, Good Friend, Information Diagnosticity, Information Type, Product Category",
author = "\{De Angelis\}, Matteo and Andrea Bonezzi and Rucker, \{Derek D.\} and Peluso, \{Alessandro M.\}",
note = "Publisher Copyright: {\textcopyright} 2016, Academy of Marketing Science.",
year = "2016",
doi = "10.1007/978-3-319-29877-1\_17",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "79--84",
booktitle = "Developments in Marketing Science",
}