The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences

Aparna A. Labroo*, Kelly Goldsmith

*Corresponding author for this work

Research output: Contribution to journalEditorialpeer-review

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)417-428
Number of pages12
JournalJournal of Consumer Psychology
Volume31
Issue number3
DOIs
StatePublished - Jul 2021

ASJC Scopus subject areas

  • Applied Psychology
  • Marketing

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