The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences

Aparna A. Labroo; Kelly Goldsmith

doi:10.1002/jcpy.1261

The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences

Aparna A. Labroo^*, Kelly Goldsmith

^*Corresponding author for this work

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Research output: Contribution to journal › Editorial › peer-review

10 Scopus citations

Original language	English (US)
Pages (from-to)	417-428
Number of pages	12
Journal	Journal of Consumer Psychology
Volume	31
Issue number	3
DOIs	https://doi.org/10.1002/jcpy.1261
State	Published - Jul 2021

ASJC Scopus subject areas

Applied Psychology
Marketing

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10.1002/jcpy.1261

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title = "The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences",

author = "Labroo, {Aparna A.} and Kelly Goldsmith",

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The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences

ASJC Scopus subject areas

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