TY - JOUR
T1 - The Domestic Economy of Television in Postwar America
AU - Spigel, Lynn
PY - 1989/12
Y1 - 1989/12
N2 - This essay examines how postwar women's magazines introduced television to the American housewife. Combining methods of textual analysis with industrial and cultural history, it shows the ambivalence which characterized popular discourse on television. In particular, the study reveals the way television was imbricated in the gendered division of labor and leisure at home by exploring how the magazines deliberated on the problems television posed for women's domestic chores and the efficient functioning of the household. It thus contributes historical perspective to the ongoing concerns about television's relationship to family audiences.
AB - This essay examines how postwar women's magazines introduced television to the American housewife. Combining methods of textual analysis with industrial and cultural history, it shows the ambivalence which characterized popular discourse on television. In particular, the study reveals the way television was imbricated in the gendered division of labor and leisure at home by exploring how the magazines deliberated on the problems television posed for women's domestic chores and the efficient functioning of the household. It thus contributes historical perspective to the ongoing concerns about television's relationship to family audiences.
U2 - 10.1080/15295038909366761
DO - 10.1080/15295038909366761
M3 - Article
SN - 1479-5809
VL - 6
SP - 337
EP - 354
JO - Critical Studies In Mass Communication
JF - Critical Studies In Mass Communication
ER -