The Effect of Advertising on Consumer Price Sensitivity

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	119-129
Journal	Journal of Marketing Research
Volume	22
State	Published - May 1985

Cite this

@article{7a4fea3ba0004393b6dc0d4ce705ee16,

title = "The Effect of Advertising on Consumer Price Sensitivity",

author = "Lakshman Krishnamurthi and S.P. Raj",

year = "1985",

month = may,

language = "English",

volume = "22",

pages = "119--129",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}