Abstract
Three studies examine the effect of limited availability on the engagement, consumption, and choice behavior of four- to five-year old children. It is shown that children engage longer in an activity when the activity is presented as limited in time and consume more of a particular food when the food is presented as limited in quantity. It is also shown that the consumption ratio of a less preferred food to a more preferred one increases when the less preferred food is presented as limited in quantity. Finally, children are more likely to choose a less preferred option over a more preferred one when the less preferred option becomes less available.
Original language | English (US) |
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Pages (from-to) | 72-79 |
Number of pages | 8 |
Journal | Judgment and Decision Making |
Volume | 14 |
Issue number | 1 |
State | Published - Jan 1 2019 |
Keywords
- Children
- Choice
- Consumption
- Engagement
- Healthy eating
- Limited availability
- Scarcity
ASJC Scopus subject areas
- General Decision Sciences
- Applied Psychology
- Economics and Econometrics