The effect of limited availability on children’s consumption, engagement, and choice behavior

Michal Maimaran*, Yuval Salant

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

Three studies examine the effect of limited availability on the engagement, consumption, and choice behavior of four- to five-year old children. It is shown that children engage longer in an activity when the activity is presented as limited in time and consume more of a particular food when the food is presented as limited in quantity. It is also shown that the consumption ratio of a less preferred food to a more preferred one increases when the less preferred food is presented as limited in quantity. Finally, children are more likely to choose a less preferred option over a more preferred one when the less preferred option becomes less available.

Original languageEnglish (US)
Pages (from-to)72-79
Number of pages8
JournalJudgment and Decision Making
Volume14
Issue number1
StatePublished - Jan 1 2019

Keywords

  • Children
  • Choice
  • Consumption
  • Engagement
  • Healthy eating
  • Limited availability
  • Scarcity

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Applied Psychology
  • Economics and Econometrics

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