The effect of pictorial distance and the viewer's sociability on ad liking

Nancy Artz, Alice M. Tybout, Trudy Kehret-Ward

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

Original language	English
Pages (from-to)	359-379
Journal	Journal of Consumer Psychology
Volume	2
DOIs	https://doi.org/10.1016/S1057-7408(08)80067-8
State	Published - 1993

Access to Document

@article{0106ad11f74a41ecac5f4917357be42d,

title = "The effect of pictorial distance and the viewer's sociability on ad liking",

author = "Nancy Artz and Tybout, {Alice M.} and Trudy Kehret-Ward",

year = "1993",

doi = "10.1016/S1057-7408(08)80067-8",

language = "English",

volume = "2",

pages = "359--379",

journal = "Journal of Consumer Psychology",

issn = "1057-7408",

publisher = "Elsevier Inc.",

}

TY - JOUR

T1 - The effect of pictorial distance and the viewer's sociability on ad liking

AU - Artz, Nancy

AU - Tybout, Alice M.

AU - Kehret-Ward, Trudy

PY - 1993

Y1 - 1993

U2 - 10.1016/S1057-7408(08)80067-8

DO - 10.1016/S1057-7408(08)80067-8

M3 - Article

SN - 1057-7408

VL - 2

SP - 359

EP - 379

JO - Journal of Consumer Psychology

JF - Journal of Consumer Psychology

ER -