The effect of social trust on consumers' memory of ads

Aiyin Wang*, Ulf Böckenholt

*Corresponding author for this work

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)958-959
Number of pages2
JournalAdvances in Consumer Research
Volume36
StatePublished - Dec 1 2009

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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