The Effects of Big Data on Media Management

Gregory A. Green; Edward C. Malthouse

doi:10.1007/978-3-030-86680-8_4

The Effects of Big Data on Media Management

Gregory A. Green, Edward C. Malthouse^*

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Scopus citations

Abstract

This chapter discusses how big data sets from digital media environments are creating change-management challenges for media organizations. We discuss the data and analytics factors that have driven these changes and, in doing this, anticipate how these factors will affect the media industries in the future. Next, we propose a framework for how media organizations should manage such changes, including people, processes, data and technology, and incentives. We close by identifying emerging factors that will likely have substantial effects-either positive or negative-in the future.

Original language	English (US)
Title of host publication	Media and Change Management
Subtitle of host publication	Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
Publisher	Springer International Publishing
Pages	55-71
Number of pages	17
ISBN (Electronic)	9783030866808
ISBN (Print)	9783030866792
DOIs	https://doi.org/10.1007/978-3-030-86680-8_4
State	Published - Jan 1 2022

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business, Management and Accounting

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10.1007/978-3-030-86680-8_4

Cite this

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The Effects of Big Data on Media Management

Abstract

ASJC Scopus subject areas

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