The Effects of Big Data on Media Management

Gregory A. Green, Edward C. Malthouse*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter


This chapter discusses how big data sets from digital media environments are creating change-management challenges for media organizations. We discuss the data and analytics factors that have driven these changes and, in doing this, anticipate how these factors will affect the media industries in the future. Next, we propose a framework for how media organizations should manage such changes, including people, processes, data and technology, and incentives. We close by identifying emerging factors that will likely have substantial effects-either positive or negative-in the future.

Original languageEnglish (US)
Title of host publicationMedia and Change Management
Subtitle of host publicationCreating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
PublisherSpringer International Publishing
Number of pages17
ISBN (Electronic)9783030866808
ISBN (Print)9783030866792
StatePublished - Jan 1 2022

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)


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