The effects of expertise on the processing of alignable versus nonalignable features

Myungwoo Nam*, Jing Wang, Angela Y Lee

*Corresponding author for this work

Research output: Contribution to journalArticle

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)1033-1034
Number of pages2
JournalAdvances in Consumer Research
StatePublished - Dec 1 2009

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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