The effects of spoke-avatars' personalities on source expertise, trustworthiness, and attractiveness in the 3D virtual environment

Seunga Jin*, Yongjun Sung

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)877-878
Number of pages2
JournalAdvances in Consumer Research
StatePublished - Dec 1 2009

ASJC Scopus subject areas

  • Marketing
  • Economics and Econometrics
  • Applied Psychology

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