The effects of spoke-avatars' personalities on source expertise, trustworthiness, and attractiveness in the 3D virtual environment

Seunga Jin^*, Yongjun Sung

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Original language	English (US)
Pages (from-to)	877-878
Number of pages	2
Journal	Advances in Consumer Research
Volume	36
State	Published - Dec 1 2009

ASJC Scopus subject areas

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