The elaboration likelihood model

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

51 Scopus citations

Original language	English (US)
Title of host publication	The SAGE Handbook of Persuasion
Subtitle of host publication	Developments in Theory and Practice
Publisher	SAGE Publications Inc.
Pages	137-149
Number of pages	13
ISBN (Electronic)	9781452218410
ISBN (Print)	9781412983136
DOIs	https://doi.org/10.4135/9781452218410.n9
State	Published - Jan 1 2012

ASJC Scopus subject areas

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