The elaboration likelihood model

Daniel James O'Keefe*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

21 Scopus citations
Original languageEnglish (US)
Title of host publicationThe SAGE Handbook of Persuasion
Subtitle of host publicationDevelopments in Theory and Practice
PublisherSAGE Publications Inc.
Pages137-149
Number of pages13
ISBN (Electronic)9781452218410
ISBN (Print)9781412983136
DOIs
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Social Sciences(all)

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