The Elaboration Likelihood Model of Persuasion

Richard E. Petty, Derek D. Rucker, George Y Gizer, John T. Cacioppo

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPerspectives on Persuasion, Social Influence and Compliance Gaining
EditorsJohn S. Seiter, Robert H. Gass
Place of PublicationBoston
PublisherAllyn & Bacon
Pages65-89
StatePublished - 2004

Cite this

Petty, R. E., Rucker, D. D., Gizer, G. Y., & Cacioppo, J. T. (2004). The Elaboration Likelihood Model of Persuasion. In J. S. Seiter, & R. H. Gass (Eds.), Perspectives on Persuasion, Social Influence and Compliance Gaining (pp. 65-89). Allyn & Bacon.