The Elaboration Likelihood Model of Persuasion

Richard E. Petty, Derek D. Rucker, George Y Gizer, John T. Cacioppo

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPerspectives on Persuasion, Social Influence and Compliance Gaining
EditorsJohn S. Seiter, Robert H. Gass
Place of PublicationBoston
PublisherAllyn & Bacon
StatePublished - 2004

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