The Elaboration Likelihood Model of Persuasion

Richard E. Petty, Derek D. Rucker, George Y Gizer, John T. Cacioppo

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Perspectives on Persuasion, Social Influence and Compliance Gaining
Editors	John S. Seiter, Robert H. Gass
Place of Publication	Boston
Publisher	Allyn & Bacon
Pages	65-89
State	Published - 2004

Cite this

@inbook{a2570e4f78e446628d33a54284e29223,

title = "The Elaboration Likelihood Model of Persuasion",

author = "Petty, {Richard E.} and Rucker, {Derek D.} and Gizer, {George Y} and Cacioppo, {John T.}",

year = "2004",

language = "English",

pages = "65--89",

editor = "Seiter, {John S.} and Gass, {Robert H.}",

booktitle = "Perspectives on Persuasion, Social Influence and Compliance Gaining",

publisher = "Allyn & Bacon",

}