| Original language | English |
|---|---|
| Publisher | McGraw-Hill |
| ISBN (Print) | 9780071454094 |
| State | Published - 2006 |
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Irving Rein, Philip Kotler, Ben Shields
Research output: Book/Report › Book
Irving Rein, Philip Kotler, Ben Shields
Research output: Book/Report › Book
| Original language | English |
|---|---|
| Publisher | McGraw-Hill |
| ISBN (Print) | 9780071454094 |
| State | Published - 2006 |