The Equity Estimator for Marketing Research

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@article{5e0d217c41b542bf83496b7956929ef7,

title = "The Equity Estimator for Marketing Research",

author = "Lakshman Krishnamurthi and Arvind Rangaswamy",

year = "1987",

doi = "10.1287/mksc.6.4.336",

language = "English",

volume = "6",

pages = "336--357",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

}