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The evolution of digital marketing in the era of AI
Kelly Cutler
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Corresponding author for this work
Integrated Marketing Communications
Research output
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Contribution to journal
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Article
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peer-review
1
Scopus citations
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Keyphrases
Artificial Intelligence
100%
Digital Marketing
100%
Predictive Analytics
14%
Ethical Considerations
14%
Potential Gains
14%
Digital Age
14%
Rapidly Evolving
14%
Online Advertising
14%
User Behavior
14%
Personalization
14%
Legal Considerations
14%
Increased Productivity
14%
Data Privacy
14%
Customer Engagement
14%
Digital Futures
14%
Human Intervention
14%
Privacy Considerations
14%
Marketing Paradigms
14%
Content Curation
14%
Ad Blocker
14%
Third-party Cookies
14%
Marketing Ecosystem
14%
Marketing Automation
14%
Social Sciences
Digital Marketing
100%
Artificial Intelligence
100%
Legislation
14%
Data Protection
14%
Advertising
14%
Technological Change
14%
User-Behaviour
14%
Economics, Econometrics and Finance
Customer Engagement
100%