The evolution of IMC: IMC in a customer-driven marketplace

Don Edward Schultz, Charles H. Patti

Research output: Contribution to journalEditorialpeer-review

60 Scopus citations
Original languageEnglish (US)
Pages (from-to)75-84
Number of pages10
JournalJournal of Marketing Communications
Issue number2-3
StatePublished - Nov 24 2009

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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