The evolution of IMC: IMC in a customer-driven marketplace

Don Edward Schultz; Charles H. Patti

doi:10.1080/13527260902757480

The evolution of IMC: IMC in a customer-driven marketplace

Don Edward Schultz, Charles H. Patti

Integrated Marketing Communications

Research output: Contribution to journal › Editorial › peer-review

62 Scopus citations

Original language	English (US)
Pages (from-to)	75-84
Number of pages	10
Journal	Journal of Marketing Communications
Volume	15
Issue number	2-3
DOIs	https://doi.org/10.1080/13527260902757480
State	Published - Nov 24 2009

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1080/13527260902757480

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title = "The evolution of IMC: IMC in a customer-driven marketplace",

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AU - Patti, Charles H.

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The evolution of IMC: IMC in a customer-driven marketplace

ASJC Scopus subject areas

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