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The Evolution of Omni-Channel Retailing and its Impact on Supply Chains
Sunil Chopra
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Corresponding author for this work
Managerial Economics, Decision Sciences and Operations
Research output
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Conference article
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peer-review
43
Scopus citations
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Keyphrases
Supply Chain
100%
Online Channel
100%
Omnichannel Retailing
100%
Physical Channel
66%
Customer Service
33%
Selling
33%
Customer Needs
33%
Information Demand
33%
Supply Chain Network
33%
Information Complexity
33%
Product Characteristics
33%
Customer Characteristics
33%
Demand Uncertainty
33%
Customer Request
33%
Target Price
33%
Channel-based
33%
Omnichannel
33%
Showrooms
33%
Omnichannel Supply Chain
33%
Computer Science
Supply Chain
100%
Physical Channel
100%
Engineering
Physical Channel
100%
Supply Chain Network
50%