The Failure to Transmit Certainty: Causes, Consequences, and Remedies

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	69-70
Journal	Advances in Consumer Research
Volume	36
State	Published - 2009

Cite this

@article{b486785ea5f246759cc40bec96209726,

title = "The Failure to Transmit Certainty: Causes, Consequences, and Remedies",

author = "Rucker, {Derek D.} and David Dubois",

year = "2009",

language = "English",

volume = "36",

pages = "69--70",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}