The Future of Online Advertising

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Online Advertising Playbook
Subtitle of host publicationProven Strategies and tested Tactics from the Advertising Research Foundation
EditorsJoe Plummer, Steve Rappaport, Taddy Hall, Robert Barocci
Place of PublicationHoboken, NJ
PublisherJohn Wiley & Sons, Inc.
ISBN (Print)9780470051054
StatePublished - 2007

Cite this