The Future of Online Advertising

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Online Advertising Playbook
Subtitle of host publication	Proven Strategies and tested Tactics from the Advertising Research Foundation
Editors	Joe Plummer, Steve Rappaport, Taddy Hall, Robert Barocci
Place of Publication	Hoboken, NJ
Publisher	John Wiley & Sons, Inc.
ISBN (Print)	9780470051054
State	Published - 2007

Cite this

@inbook{0f6c065b2b5b48d9b25870ff4b3b79c3,

title = "The Future of Online Advertising",

author = "Calder, {Bobby J}",

year = "2007",

language = "English (US)",

isbn = "9780470051054",

editor = "Joe Plummer and Steve Rappaport and Taddy Hall and Robert Barocci",

booktitle = "The Online Advertising Playbook",

publisher = "John Wiley & Sons, Inc.",

}