The Future of Public Relations and Integrated Marketing Communications

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Handbook of Strategic Public Relations and Integrated Marketing Communications
Editors	Clarke L. Caywood
Publisher	McGraw Hill
Chapter	55
Pages	843-848
Number of pages	6
Edition	2
ISBN (Print)	978-00717674
State	Published - 2012

Cite this

@inbook{101e77e8b6c549bdae6c9fb5486ee2e9,

title = "The Future of Public Relations and Integrated Marketing Communications",

author = "Caywood, {Clarke L}",

year = "2012",

language = "English (US)",

isbn = "978-00717674",

pages = "843--848",

editor = "Caywood, {Clarke L.}",

booktitle = "The Handbook of Strategic Public Relations and Integrated Marketing Communications",

publisher = "McGraw Hill",

edition = "2",

}