The gap between the vision for marketing and reality

Philip Kotler*, Bobby J. Calder, Edward C. Malthouse, Peter J. Korsten

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

3 Scopus citations
Original languageEnglish (US)
Pages (from-to)13-14
Number of pages2
JournalMIT Sloan Management Review
Volume54
Issue number1
StatePublished - Sep 1 2012

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

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