TY - JOUR
T1 - The global, the local, and the hybrid
T2 - A native ethnography of glocalization
AU - Kraidy, Marwan M.
PY - 1999/12
Y1 - 1999/12
N2 - □-International communication processes have been alternately understood as part of an overriding world process ofglobalization, or in terms of a polarity, between local audiences and global media, whose terms are disputed by the cultural imperialism and active audience formations. Departing from an interdisciplinary literature coalescing on cultural hybridity, I argue that hybridity is a pervasive but evasive cultural condition. I then theorize and utilize native ethnography to empirically examine how Maronite youth in Lebanon articulate local practices and global discourses to enact hybridity. Hybridity is construed as a space of oblique signification where power relations are dialogically reinscribed. Demonstrating that hybridity is not the negation of identity but its quotidian and inevitable condition, I advocate native ethnography as an epistemological approach and cultural hybridity as an ontological grounding for the ongoing internationalization of media and cultural studies. Finally, the concept of "glocalization" is proposed as a more inclusive and heuristic alternative to "globalizfltion".
AB - □-International communication processes have been alternately understood as part of an overriding world process ofglobalization, or in terms of a polarity, between local audiences and global media, whose terms are disputed by the cultural imperialism and active audience formations. Departing from an interdisciplinary literature coalescing on cultural hybridity, I argue that hybridity is a pervasive but evasive cultural condition. I then theorize and utilize native ethnography to empirically examine how Maronite youth in Lebanon articulate local practices and global discourses to enact hybridity. Hybridity is construed as a space of oblique signification where power relations are dialogically reinscribed. Demonstrating that hybridity is not the negation of identity but its quotidian and inevitable condition, I advocate native ethnography as an epistemological approach and cultural hybridity as an ontological grounding for the ongoing internationalization of media and cultural studies. Finally, the concept of "glocalization" is proposed as a more inclusive and heuristic alternative to "globalizfltion".
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U2 - 10.1080/15295039909367111
DO - 10.1080/15295039909367111
M3 - Article
AN - SCOPUS:0033249053
SN - 1529-5036
VL - 16
SP - 456
EP - 476
JO - Critical Studies in Media Communication
JF - Critical Studies in Media Communication
IS - 4
ER -