The great society as a rhetorical proposition

David Zarefsky*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

15 Scopus citations


The Great Society programs of President Lyndon Johnson reflected commitment to the quality of life, the idea of affirmative action, and government’s role as stimulus and guarantor of social change. Obstacles to adopting the programs were overcome by employing conservative themes, claiming a moral imperative to act, and distinguishing the Great Society from older programs.

Original languageEnglish (US)
Pages (from-to)364-378
Number of pages15
JournalQuarterly Journal of Speech
Issue number4
StatePublished - Dec 1979

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics
  • Education


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