TY - JOUR
T1 - The Growing Commercialization of Schools
T2 - Issues and Practices
AU - Richards, Jef I.
AU - Wartella, Ellen A.
AU - Morton, Cynthia
AU - Thompson, Lisa
N1 - Copyright:
Copyright 2016 Elsevier B.V., All rights reserved.
PY - 1998/5
Y1 - 1998/5
N2 - Over the past seven years there has been a tremendous influx of commercial marketing efforts in grades from kindergarten to twelfth grade. Other than anecdotal reports, little is known about the extent of these commercial efforts or about the attitudes of teachers, administrators, students, parents, and the public at large toward this increasing commercial presence. This article is intended to be the first in a series of research projects aimed at better understanding this phenomenon and its impact on children.
AB - Over the past seven years there has been a tremendous influx of commercial marketing efforts in grades from kindergarten to twelfth grade. Other than anecdotal reports, little is known about the extent of these commercial efforts or about the attitudes of teachers, administrators, students, parents, and the public at large toward this increasing commercial presence. This article is intended to be the first in a series of research projects aimed at better understanding this phenomenon and its impact on children.
UR - http://www.scopus.com/inward/record.url?scp=0032397453&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0032397453&partnerID=8YFLogxK
U2 - 10.1177/0002716298557000012
DO - 10.1177/0002716298557000012
M3 - Article
AN - SCOPUS:0032397453
SN - 0002-7162
VL - 557
SP - 148
EP - 163
JO - The Annals of the American Academy of Political and Social Science
JF - The Annals of the American Academy of Political and Social Science
IS - 1
ER -