The Growing Commercialization of Schools: Issues and Practices

Jef I. Richards, Ellen A. Wartella, Cynthia Morton, Lisa Thompson

Research output: Contribution to journalArticlepeer-review

12 Scopus citations


Over the past seven years there has been a tremendous influx of commercial marketing efforts in grades from kindergarten to twelfth grade. Other than anecdotal reports, little is known about the extent of these commercial efforts or about the attitudes of teachers, administrators, students, parents, and the public at large toward this increasing commercial presence. This article is intended to be the first in a series of research projects aimed at better understanding this phenomenon and its impact on children.

Original languageEnglish (US)
Pages (from-to)148-163
Number of pages16
JournalThe Annals of the American Academy of Political and Social Science
Issue number1
StatePublished - May 1998

ASJC Scopus subject areas

  • Sociology and Political Science
  • Social Sciences(all)


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