The high cost of bad publicity: Identify, measure and manage image risk

Gilson Nunes, Don E. Schultz*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)32-37
Number of pages6
JournalMarketing Management
Volume20
Issue number4
StatePublished - Dec 1 2011

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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