The icons of consumer research: Using signs to represent consumers' reality

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationRepresenting Consumers: Voices, Views and Visions
Place of PublicationNew York
PublisherRoutledge
StatePublished - 1998

Cite this

Grayson, K. (1998). The icons of consumer research: Using signs to represent consumers' reality. In Representing Consumers: Voices, Views and Visions Routledge.