The impact of a multichannel environment on television news viewing: A longitudinal study of news audience polarization in South Korea

Su Jung Kim*, James G Webster

*Corresponding author for this work

Research output: Contribution to journalArticle

8 Scopus citations

Abstract

The abundant choices offered by digital media have raised concerns that audience behavior in news consumption might become polarized into people either aggressively seeking out or avoiding the news. Despite growing evidence to that effect, there is no research that precisely measures exposure to news over a period of years. This study assesses TV news consumption by analyzing respondent-level "peoplemeter"data from 2001 to 2007, a period of rapid growth in Korean cable television. We find that polarization in news viewing had already been established at an earlier stage of cable penetration, and that it has changed little over the seven-year period. Political implications for the division between news "junkies"and "avoiders"are discussed.

Original languageEnglish (US)
Pages (from-to)838-856
Number of pages19
JournalInternational Journal of Communication
Volume6
Issue number1
StatePublished - Jun 5 2012

ASJC Scopus subject areas

  • Communication

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