The impact of cable and pay cable television on local station audiences

Research output: Contribution to journalArticlepeer-review

Abstract

This analysis of television diary data in 24 markets compares homes that do and do not subscribe to cable, finding local station shares lower but weekly circulation higher among subscribers.
Original languageEnglish
Pages (from-to)119-126
JournalJournal of Broadcasting
Volume27
DOIs
StatePublished - 1983

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