The impact of cable and pay cable television on local station audiences

J. G. Webster

doi:10.1080/08838158309386478

The impact of cable and pay cable television on local station audiences

J. G. Webster

Communication Studies

Research output: Contribution to journal › Article › peer-review

Abstract

This analysis of television diary data in 24 markets compares homes that do and do not subscribe to cable, finding local station shares lower but weekly circulation higher among subscribers.

Original language	English
Pages (from-to)	119-126
Journal	Journal of Broadcasting
Volume	27
DOIs	https://doi.org/10.1080/08838158309386478
State	Published - 1983

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title = "The impact of cable and pay cable television on local station audiences",

abstract = "This analysis of television diary data in 24 markets compares homes that do and do not subscribe to cable, finding local station shares lower but weekly circulation higher among subscribers.",

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VL - 27

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EP - 126

JO - Journal of Broadcasting

JF - Journal of Broadcasting

ER -

The impact of cable and pay cable television on local station audiences

Abstract

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