The impact of deals and deal retraction on brand switching

J. Dodson, A. Tybout, B. Sternthal

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	72-81
Journal	Journal of Marketing Research
Volume	15
State	Published - 1978

Cite this

@article{fd36856e016a4ec69ceb38b5f9c54123,

title = "The impact of deals and deal retraction on brand switching",

author = "J. Dodson and A. Tybout and B. Sternthal",

year = "1978",

language = "English",

volume = "15",

pages = "72--81",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}