The Impact of Emotions on the Persuasiveness of Detection versus Prevention Health Appeals

Meng-Hua Hsieh, Chethana Achar, Nidhi Agrawal

Research output: Book/Report › Other report

Original language	English (US)
Publisher	Marketing Science Institute
Number of pages	113
State	Published - 2016

Cite this

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title = "The Impact of Emotions on the Persuasiveness of Detection versus Prevention Health Appeals",

author = "Meng-Hua Hsieh and Chethana Achar and Nidhi Agrawal",

note = "https://www.msi.org/reports/the-impact-of-emotions-on-the-persuasiveness-of-detection-versus-prevention/",

year = "2016",

language = "English (US)",

publisher = "Marketing Science Institute",

}

TY - BOOK

T1 - The Impact of Emotions on the Persuasiveness of Detection versus Prevention Health Appeals

AU - Hsieh, Meng-Hua

AU - Achar, Chethana

AU - Agrawal, Nidhi

N1 - https://www.msi.org/reports/the-impact-of-emotions-on-the-persuasiveness-of-detection-versus-prevention/

PY - 2016

Y1 - 2016

M3 - Other report

BT - The Impact of Emotions on the Persuasiveness of Detection versus Prevention Health Appeals

PB - Marketing Science Institute

ER -