The impact of group viewing on patterns of television program choice

Research output: Contribution to journalArticle

Abstract

This study addressed a discrepancy between theories of program choice and observed audience behavior. It found that expected patterns of choice are significantly enhanced when viewing groups are constant over time.
Original languageEnglish
Pages (from-to)445-455
JournalJournal of Broadcasting
Volume26
DOIs
StatePublished - 1982

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