The impact of group viewing on patterns of television program choice

J. G. Webster

doi:10.1080/08838158209364012

The impact of group viewing on patterns of television program choice

J. G. Webster

Communication Studies

Research output: Contribution to journal › Article › peer-review

Abstract

This study addressed a discrepancy between theories of program choice and observed audience behavior. It found that expected patterns of choice are significantly enhanced when viewing groups are constant over time.

Original language	English
Pages (from-to)	445-455
Journal	Journal of Broadcasting
Volume	26
DOIs	https://doi.org/10.1080/08838158209364012
State	Published - 1982

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title = "The impact of group viewing on patterns of television program choice",

abstract = "This study addressed a discrepancy between theories of program choice and observed audience behavior. It found that expected patterns of choice are significantly enhanced when viewing groups are constant over time.",

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JO - Journal of Broadcasting

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The impact of group viewing on patterns of television program choice

Abstract

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