The impact of multiculturalism versus color-blindness on racial bias

Jennifer A. Richeson*, Richard J. Nussbaum

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

326 Scopus citations

Abstract

The present study examined the influence of different interethnic ideologies on automatic and explicit forms of racial prejudice. White American college students were exposed to a message advocating either a color-blind or a multicultural ideological approach to reducing interethnic tension and then completed explicit racial attitude measures, as well as a reaction time measure of automatic evaluations of racial groups. Results suggested that, relative to the multicultural perspective, the color-blind perspective generated greater racial attitude bias measured both explicitly and on the more unobtrusive reaction time measure. The findings of the present study add to previous research advocating a multicultural or dual-identity model of intergroup relations as the more promising route to interracial harmony.

Original languageEnglish (US)
Pages (from-to)417-423
Number of pages7
JournalJournal of Experimental Social Psychology
Volume40
Issue number3
DOIs
StatePublished - May 2004

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science

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