The impact of multiculturalism versus color-blindness on racial bias

Jennifer A. Richeson, Richard J. Nussbaum

Research output: Contribution to journalArticle

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Abstract

The present study examined the influence of different interethnic ideologies on automatic and explicit forms of racial prejudice. White American college students were exposed to a message advocating either a color-blind or a multicultural ideological approach to reducing interethnic tension and then completed explicit racial attitude measures, as well as a reaction time measure of automatic evaluations of racial groups. Results suggested that, relative to the multicultural perspective, the color-blind perspective generated greater racial attitude bias measured both explicitly and on the more unobtrusive reaction time measure. The findings of the present study add to previous research advocating a multicultural or dual-identity model of intergroup relations as the more promising route to interracial harmony.

LanguageEnglish (US)
Pages417-423
Number of pages7
JournalJournal of Experimental Social Psychology
Volume40
Issue number3
DOIs
StatePublished - Jan 1 2004

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Color Vision Defects
Cultural Diversity
Racism
blindness
multicultural society
Reaction Time
Color
trend
prejudice
Ideologies
Students
evaluation
Research
Group
student
time

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science

Cite this

Richeson, Jennifer A. ; Nussbaum, Richard J. / The impact of multiculturalism versus color-blindness on racial bias. In: Journal of Experimental Social Psychology. 2004 ; Vol. 40, No. 3. pp. 417-423.
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The impact of multiculturalism versus color-blindness on racial bias. / Richeson, Jennifer A.; Nussbaum, Richard J.

In: Journal of Experimental Social Psychology, Vol. 40, No. 3, 01.01.2004, p. 417-423.

Research output: Contribution to journalArticle

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