The impact of multiculturalism versus color-blindness on racial bias

Jennifer A. Richeson*, Richard J. Nussbaum

*Corresponding author for this work

Research output: Contribution to journalArticle

315 Scopus citations


The present study examined the influence of different interethnic ideologies on automatic and explicit forms of racial prejudice. White American college students were exposed to a message advocating either a color-blind or a multicultural ideological approach to reducing interethnic tension and then completed explicit racial attitude measures, as well as a reaction time measure of automatic evaluations of racial groups. Results suggested that, relative to the multicultural perspective, the color-blind perspective generated greater racial attitude bias measured both explicitly and on the more unobtrusive reaction time measure. The findings of the present study add to previous research advocating a multicultural or dual-identity model of intergroup relations as the more promising route to interracial harmony.

Original languageEnglish (US)
Pages (from-to)417-423
Number of pages7
JournalJournal of Experimental Social Psychology
Issue number3
StatePublished - May 2004


ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science

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