The authors analyze some of the assumptions underlying most current research on television. They emphasize the dependence on (1) an individual rather than an institutional level of analysis; (2) a model of research utilization that pays little explicit attention to where sources of leverage lie for changes in programming; (3) extremely simple models of the selection processes associated with different levels of television viewing; and (4) uncritical appraisals of the consequences of effects that many would call small or modest. These issues are illustrated by a general discussion of the NIMH report on Television and Behavior and specific discussion of "mainstreaming" and the effects of television violence.In 1972, POQ's editors invited Leo Bogart to prepare a extended review article of the Surgeon-Generars Study of Television and Social Behavior (POQ 36:491-521). When the 10-year follow-up study was released by NIMH in 1982, the editors asked Thomas D. Cook, a distinguished psychologist noted for his research on television, to perform the same function.
ASJC Scopus subject areas
- Sociology and Political Science
- Social Sciences(all)
- History and Philosophy of Science