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The inevitability of integrated communications
Don E. Schultz
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Corresponding author for this work
Integrated Marketing Communications
Research output
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Contribution to journal
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Article
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peer-review
98
Scopus citations
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Keyphrases
Inevitability
100%
Integrated Communication
100%
Integrated Marketing
66%
Production Model
33%
Mass Production
33%
Information Technology
33%
Technology Model
33%
Communications-based
33%
Marketing Systems
33%
One-to-one Marketing
33%
Electronic Delivery Systems
33%
Social Sciences
Professional Personnel
100%
Information Technology
100%
Mass Production
100%
Economics, Econometrics and Finance
Marketing
100%
Mass Production
25%