The loyalty paradox: What is brand loyalty after all?

Don Edward Schultz*

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

Original languageEnglish (US)
Pages (from-to)10-11
Number of pages2
JournalMarketing Management
Volume14
Issue number5
StatePublished - Sep 1 2005

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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