The Makes Me Smarter Experience

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

By creating engaging experiences -- and, importantly, by doing so in convenient ways that encourage repeated use and viral marketing by audience members -- media businesses can improve their business prospects while they improve their customers' knowledge and self-image. This chapter describes ways in which media brands can make a customer feel smarter or more intelligent, citing examples and extrapolating from them to ideas not yet broadly undertaken.
Original languageEnglish
Title of host publicationMedill on Media Engagement
EditorsAbe Peck, Edward C. Malthouse
Place of PublicationCresskill, NJ
PublisherHampton Press
Pages33-46
Edition1
ISBN (Print)9781572739864
StatePublished - 2011

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