The marginalized brand

Don Edward Schultz

Research output: Contribution to journal › Review article › peer-review

ASJC Scopus subject areas

@article{e9364b4f00f74ab7a5f549a313c00a55,

title = "The marginalized brand",

author = "Schultz, {Don Edward}",

year = "2004",

month = nov,

day = "1",

language = "English (US)",

volume = "13",

pages = "12--13",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "6",

}

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AU - Schultz, Don Edward

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AN - SCOPUS:10844223593

SN - 1061-3846

VL - 13

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JO - Marketing Management

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