The marginalized brand

Don Edward Schultz

Research output: Contribution to journalReview article

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)12-13
Number of pages2
JournalMarketing Management
Volume13
Issue number6
StatePublished - Nov 1 2004

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Schultz, D. E. (2004). The marginalized brand. Marketing Management, 13(6), 12-13.