The market for transformation

Philip Kotler*

*Corresponding author for this work

Research output: Contribution to journalComment/debatepeer-review

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)407-409
Number of pages3
JournalJournal of Marketing Management
Volume35
Issue number5-6
DOIs
StatePublished - Mar 24 2019

ASJC Scopus subject areas

  • Strategy and Management
  • Marketing

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