The marketing consultant

Robert Spekman^*, Philip Kotler

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Management Consulting Today and Tomorrow
Subtitle of host publication	Perspectives and Advice from 27 Leading World Experts
Publisher	Routledge Taylor & Francis Group
Pages	127-150
Number of pages	24
ISBN (Print)	0203875079, 9780203875070
DOIs	https://doi.org/10.4324/9780203875070
State	Published - Oct 4 2010

ASJC Scopus subject areas

@inbook{c6a954d799114bf090440502d8ec49f1,

title = "The marketing consultant",

author = "Robert Spekman and Philip Kotler",

year = "2010",

month = oct,

day = "4",

doi = "10.4324/9780203875070",

language = "English (US)",

isbn = "0203875079",

pages = "127--150",

booktitle = "Management Consulting Today and Tomorrow",

publisher = "Routledge Taylor & Francis Group",

}

TY - CHAP

T1 - The marketing consultant

AU - Spekman, Robert

AU - Kotler, Philip

PY - 2010/10/4

Y1 - 2010/10/4

UR - http://www.scopus.com/inward/record.url?scp=84917415512&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84917415512&partnerID=8YFLogxK

U2 - 10.4324/9780203875070

DO - 10.4324/9780203875070

M3 - Chapter

AN - SCOPUS:84917415512

SN - 0203875079

SN - 9780203875070

SP - 127

EP - 150

BT - Management Consulting Today and Tomorrow

PB - Routledge Taylor & Francis Group

ER -