The marketing consultant

Robert Spekman*, Philip Kotler

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationManagement Consulting Today and Tomorrow
Subtitle of host publicationPerspectives and Advice from 27 Leading World Experts
PublisherRoutledge Taylor & Francis Group
Number of pages24
ISBN (Print)0203875079, 9780203875070
StatePublished - Oct 4 2010

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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