The marketing consultant

Robert Spekman*, Philip Kotler

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationManagement Consulting Today and Tomorrow
Subtitle of host publicationPerspectives and Advice from 27 Leading World Experts
PublisherRoutledge Taylor & Francis Group
Pages127-150
Number of pages24
ISBN (Print)0203875079, 9780203875070
DOIs
StatePublished - Oct 4 2010

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Spekman, R., & Kotler, P. (2010). The marketing consultant. In Management Consulting Today and Tomorrow: Perspectives and Advice from 27 Leading World Experts (pp. 127-150). Routledge Taylor & Francis Group. https://doi.org/10.4324/9780203875070